Companies celebrate Employee Appreciation Day to show their appreciation and gratitude to their employees. On the first Friday of March, it occurs. It was created by Dr. Bob Nelson, who was one of the founding members of Recognition Specialists International in 1995. Edu World claims that gratitude and acknowledgment are increasingly driving employee involvement and satisfaction. Businesses can improve employee retention rates by showing appreciation to them, which improves individual worker productivity as well as business productivity. As a result, on this day, an increasing number of organizations and businesses express gratitude to their employees.